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About NEAR

CCCFM wanted to outreach to the community about nutrition education and agricultural sustainability, thus creating NEAR in 2004. It is a separate, nonprofit 501c3 organization.

NEAR’s mission is to educate and increase consumption of local, seasonal, fresh fruits and vegetables. We hope to help consumers develop taste preferences for healthy food through Farmers’ Markets learning centers. Our goals include promoting activities at local schools such as vegie gardens, salad bars and Harvest-of-the-Month programs. We hope to show schoolchildren how to grow, harvest, prepare and enjoy fruits and vegetables.

We are eager to collaborate with community educational, health, environmental and business organizations to make our vision a reality. Stop by one of our markets to find out more about how you can become involved.


NEAR, Contra Costa Certifed Farmers' Market, and  Kaiser Permanente joined forces in the Autumn of 2006 to introduce the concept of eating fresh, locally and seasonally to our local schools.

College Park High School Organic Garden (Pleasant Hill)
A collaboration of these organizations worked with the College Park High School PTSA by planting an organic garden on the school grounds. The  student curriculum was provided with many educational opportunities associated with the garden.  There is also plan to sell produce on site.

The plan is to develop a program to bring local, seasonal and mostly organic produce via a future salad bar to a local school.

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